The completion of the first Blue Erdos store in Beijing marks the first project collaboration between Erdos and Amos | Amos. Further projects are currently in progress for BE Chengdu, as well as a flagship store for Erdos in Erdos City, Inner Mongolia.

A refined, elegant and feminine palette dominates the store, with pale pink walls and rose gold metalwork set against raw concrete elements to add the attitude and confidence which reflects the Blue Erdos identity.