BRYCE AIME
LONDON

The brief was to design the first retail outlet for French womenswear designer Bryce Aime His style is cutting edge, architectural with immaculate attention to detail and cut.

The three dimensional interpretation of his brand had to be easily applicable in a retail, as well as a show stand environment. A deconstructivist approach takes the space back to it’s raw shell, with exposed brickwork creating displays and jagged angles leading the customer through the space.

Oversized graphics by the entrance create high impact from the shop front.

Project completed at Bentheim