Following the success of the launch of our new Lotus CI at Paris Motorshow, we were appointed to create a brand new creative concept and design guidelines for all global Lotus dealerships.
In direct contrast to traditional dealerships, the roadside view is completely stripped back and controlled with just three cars and a logo on display. Each car is housed in an individual glass box, cantilevered over a reflective pool.
A striking curved cast concrete wall creates a premium environment for the display of pre-owned cars in a semi enclosed courtyard.
5 dealerships have been individually designed and completed to date, with a further 100 in the pipeline.